Veteran investor Shailesh Dash, for instance, founded Al Masah Capital Limited in 2010 with the goal of providing the kinds of guidance that benefit investors the most. Since then, the group has grown quickly to become one of the regional leaders in its field by sticking to a few important principles.
Following Through on an Important Mission
When Dash opened the doors of Al Masah Capital, he had already worked hard to lay plenty of groundwork. In particular, he tasked the young company's first employees with always being ready to provide:
- Expertise. MENA is a particularly complicated place, and that becomes apparent even to investors who consider themselves fairly sophisticated and informed. Many of the most common mistakes arise from a lack of understanding of the economic and cultural context that lies behind particular investment opportunities. At Al Masah Capital, each investment professional is expected to be able to lay bare for clients the most essential and influential aspects of what makes MENA different.
- Returns. Of course, all the advice and counsel in the world can only be worth so much. An investment company that fails to make more of the capital entrusted to it is one that might as well not exist. Al Masah Capital has built up a strong record of delivering the types of returns that make investors glad they turned to it for assistance.
- Standards. At the same time, an overly mercenary approach to the industry can be dangerous. By making sure that every decision at Al Masah Capital would always be informed by a strong set of core values, Dash helped set productive new standards for the entire industry.
With so many investors today being interested in what MENA has to offer, firms like Al Masah Capital are playing an increasingly important role. By being able to deliver on these important priorities at all times, Al Masah Capital always serves its clients well.
